Bethany Heitman

Writer. Editor. Strategist.

Bethany Heitman

EXPERIENCE:

Seventeen                                                                                                                                  New York, NY

Executive Editor

9/12-Present

  • Work closely with the editor-in-chief to plan editorial and digital strategies for 10 print issues a year.
  • Manage the features team and top edit beauty, fashion, love, entertainment and lifestyle content.
  • Brainstorm and execute special issues and packages—including editorial content for Seventeen’s first ever Girl Power issue, a DIY issue, an internship guide, and college SIPs.
  • Conceptualized and carried out Seventeen’s 3rd annual Pretty Amazing contest, the search to put a real girl on the cover. This involved motivating 30,000 girls to enter, reviewing applicants, picking finalists, securing a celebrity judge, and partnering with The Today Show.
  • Supervise Seventeen brand extensions—including a candy line, books, and bedding.
  • Collaborate with advertising on larger Seventeen initiatives and represent the brand at company meetings.

Cosmopolitan                                                                                                                            New York, NY

Features Director

8/11-8/12

  • Carried out Cosmo’s first ever International Don’t Fake It Day on November 4th, 2011, which involved working with Cosmopolitan’s international editions, creating web, social media, and in book campaigns.
  • Responsible for all celebrity content, including writing or editing the cover interview and attending photo shoots.
  • Oversaw the Cosmo Life section, which featured fashion, beauty, cocktails, and decorating advice.
  • Attended brainstorming sessions with the editor-in-chief, where we decided what will go into each issue.
  • Managed junior staff, editing them, helping them package stories, and meeting with them to come up with new ideas for the website, iPad, and magazine. 

Deputy Articles Editor

4/10-9/11

  • Oversaw and managed the entertainment and lifestyle sections.
  • Wrote at least three to five articles per issue.
  • Wrote 3 original books for the Cosmopolitan brand.

Senior Editor

3/09- 4/10

  • Regularly pitched ideas for new web features and phone apps for the Cosmo brand.
  • Wrote features monthly— including entertaining, true life, and career stories.

 

Associate Editor

7/07- 03/09

  • Wrote multiple features per month— including self-help and relationship articles.
  • Pitched and wrote weekly original content for Cosmopolitan.com.
  • Edited the Weekend section, written by editorial assistants and freelancers.

Editorial Assistant 

09/05-07/07

  • Wrote 6 monthly columns, including the Living, Weekend, and Party Pics pages.

Lemondrop.com/Asylum.com

Freelance Writer

10/08-10/10

  • Pitched news, love, entertainment, and how-to stories weekly.
  • Regularly wrote posts on topics ranging from relationships to interior decor.

Global Strategy Group                                                                                                            New York, NY

Qualitative Assistant

10/03-9/04

  • Regularly updated the website with information for clients and managed the company blog.
  • Actively recruited target groups for hundreds of focus groups.

EDUCATION:

Fordham University, Bronx, NY  

2001-2005

Major: English            Minor: Political Science 

Cumulative GPA: 3.6            Major GPA: 3.8

SKILLS: Trained in Search Engine Optimization and best practices for social media; Proficient in InCopy, InDesign, Photoshop, HTML